Top 5 questions I am asked all the time. Part 2


The Importance of Scrum Values: Creating the Foundation for Success


A question I’m asked all the time is, “Do the Scrum values matter?” To answer this, let’s consider an analogy: Do you need the bread at the bottom of a pizza? The answer is an unequivocal yes. Without the bread, you don’t have a pizza; you have a mess of toppings with nothing to hold them together. Similarly, Scrum without its values is a brutal framework of micromanagement and oppression.

Why Scrum Values Matter

The Foundation of Trust

Scrum values are the foundation upon which successful teams build their practices. They help encourage trust, allowing you to build a sense of team cohesion and promote the essence of empiricism—transparency, inspection, and adaptation.

The Core Values of Scrum

Without the core values of focus, openness, respect, courage, and commitment, the interactions between your team members will not be as deep, sustainable, or honest. These values create the space for the team to work effectively and deliver maximum value.

Focus: The Power of Prioritization

Staying on Track

Focus is about prioritizing what’s important and ensuring the team’s efforts are directed toward achieving the Sprint Goal. When everyone knows what to focus on, it minimizes distractions and enhances productivity.

Personal Example

In one of my recent projects, we had a team that struggled with distractions. By reinforcing the value of focus, we created a clear Sprint Goal and aligned all activities towards achieving it. The improvement in productivity and morale was palpable.

Openness: Fostering Transparent Communication

Encouraging Honesty

Openness is about being transparent with your team about challenges, progress, and setbacks. This fosters an environment where team members feel safe to share their thoughts and ideas without fear of judgment.

Personal Experience

I once worked with a team where openness was not practiced. Information was hoarded, leading to mistrust and inefficiencies. By introducing regular transparency sessions, we encouraged open communication, which drastically improved team dynamics and project outcomes.

Respect: Building a Positive Team Culture

Valuing Each Member

Respect is about valuing each team member’s contributions and recognizing the importance of diverse perspectives. It promotes a positive team culture where everyone feels valued and heard.

Real-World Application

In another project, a lack of respect was evident. Team members often interrupted each other, and ideas were dismissed without consideration. By emphasizing respect, we created guidelines for meetings that ensured everyone had a chance to speak. The result was a more collaborative and innovative team.

Courage: Embracing Challenges

Taking Bold Steps

Courage is about taking bold steps, experimenting with new ideas, and not being afraid to fail. It’s about having the confidence to tackle challenges head-on and learn from the outcomes.

Practical Advice

Encourage your team to take calculated risks. Create a safe environment where failure is seen as a learning opportunity. This will foster innovation and continuous improvement.

Commitment: Driving Team Success

Dedication to Goals

Commitment is about being dedicated to the team’s goals and working tirelessly to achieve them. It’s about ensuring that everyone is invested in the success of the project.

Commitment in Action

In one memorable project, a team member’s commitment was the driving force behind our success. Despite personal challenges, they remained dedicated to the project’s goals. This level of commitment inspired the entire team and led to a highly successful project delivery.

Implementing Scrum Values in Your Team

Practical Steps

  1. Educate Your Team: Ensure everyone understands the importance of Scrum values.
  2. Lead by Example: Demonstrate these values in your daily interactions.
  3. Regular Check-ins: Hold regular meetings to discuss how well the team is adhering to these values.
  4. Feedback Loops: Create opportunities for team members to provide feedback on how the values are being practiced.
  5. Celebrate Successes: Acknowledge and celebrate when team members embody these values.

Tools and Techniques

  • Retrospectives: Use retrospectives to reflect on how well the team is living the Scrum values.
  • Visual Reminders: Post the Scrum values in your workspace as a constant reminder.
  • Workshops: Conduct workshops focused on understanding and practicing these values.


Scrum values are not just nice-to-have principles; they are essential to the success of any Scrum team. They create the foundation for trust, encourage transparency, foster respect, promote courage, and drive commitment. By embracing and integrating these values into your daily practices, you can transform your team into a cohesive, high-performing unit that delivers maximum value.

Remember, without the bread, you don’t have a pizza. And without Scrum values, you don’t have an effective Scrum framework. Embrace these values, and watch your team thrive. 🚀


Q: Can a team be successful without adhering to Scrum values? A: While it’s possible, it’s unlikely. Scrum values are fundamental to building a high-performing team. Without them, the framework can become oppressive and ineffective.

Q: How can I encourage my team to embrace Scrum values? A: Lead by example, educate your team about the importance of these values, and create opportunities for open discussions and feedback.

Q: What should I do if a team member consistently disregards Scrum values? A: Address the issue directly and constructively. Use one-on-one meetings to understand their perspective and provide guidance on the importance of adhering to the values.

By incorporating these values into your daily practices, you not only enhance your team’s performance but also create a work environment where everyone feels valued and motivated. So, take the first step today and integrate Scrum values into your team’s culture.

Connect with Advanced Product Delivery.

APD offer private, tailored training courses as well as business agility and coaching. Our public training courses are delivered by practicing Agilists: Product Owners, Scrum Masters and coaches who are expert trainers and facilitators.

Whether you are looking to become a #scrummaster or #agilecoach, we have a range of internationally certified and recognised #agiletraining courses that are perfect for you. Visit Professional Scrum Training courses for more information.

If you are looking for professional, deeply experienced and skilled #agilecoaches and #agileconsultants to help you transition from traditional #projectmanagement to #agile #productdevelopment, we’ve got the ideal team to help you make that transition a success. Visit our Agile Coaching section to find out more about us.

If you have identified Lean Agile Procurement as a great opportunity to enhance #agility within your organization, visit the Lean Agile Procurement Training course or Lean Agile Procurement coaching page.

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